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upon a time,
I, Chuang-Tzu, dreamt I was a butterfly,
fluttering hither and thither, to all intents and purposes a
butterfly. I was conscious only of my happiness
a butterfly, unaware that I was Tzu. Soon I awaked, and there I was,
veritably myself again. Now I do not know
I was then a man
I was a butterfly, or whether I am now a butterfly, dreaming I am a
man. Between a man and a butterfly there is necessarily
distinction. The transition is called the transformation
In the middle of the sea, somewhere between Manhattan and Staten Island, a man follows me.
André Príncipe, in Non-Fiction
Published on the occasion of Príncipe´s major exhibition to date, in Centro Cultural Vila Flor (Guimarães, Portugal), Non-Fiction is a heartfelt reflection on how to use photography.
The book combines photographs with entries of a dream diary done in the last twenty years. Together with many new images, we revisit Príncipe´s adventure photos from different series, and we learn more about them, where and when they were made, how do they relate to each other.
Non-fiction is what you experience with your eyes open, what you eyewitness. It is historically or empirically factual. Non-fiction is Príncipe´s photography. Fiction is what you see with your eyes closed, your dreams, what you imagine. In the book, the photos and text interact in mysterious, humorous, significant ways. Non-fiction becomes so close to fiction that it can be only defined by its negative, like a human is a non-monkey, or a man, a non-woman. Things are transitional. Half of the poetry of life would be gone, if we did not feel that life was either a dream or a stage in which the actors seldom realised that they were playing their parts. It´s about what we call reality.
Text and 91 images, colour and black and white, 140 pages
Pierre von Kleist Editions is an artist run publisher specialized in photo books. We are committed to the production of new, innovative photo books and we believe the photo book to be a medium capable of expressing complex, abstract, contemporary issues and to reach a wide audience.
We believe that in a multicultural, globalized world the photo book is one of the privileged mediums. The language of sequential images is, perhaps, today’s most international language, understood by the large majority of the world population. Photo books don’t need translation, they need world distribution. Internet provides an efficient, accessible way for books to reach global audiences.
At PVKe we aim to produce books that transcend the documentary quality that is usually associated with the photography medium. We are interested in artistic achievements and in the specific qualities that the medium offers. We want to make books that tell stories and deal with the contemporary way of living.
The photo book is a complex art form that combines photography, graphic design, cinema, literature, etc. Our goal is to push the limits and conventions of the photo book, contributing to establish it as a respected, mature medium.
Pierre von Kleist editions is based in Lisboa, Portugal and is run by André Príncipe and José Pedro Cortes.For sales and inquiries, please email us at: firstname.lastname@example.org